Supapose is an AI-powered movement coaching app giving anyone, anywhere, anytime access to expert-level technique feedback. We start with ballet — the most technically demanding discipline — and expand to every physical art.
Knees over toes — press through the heels on ascent
543
landmark points — pose, face and hands simultaneously
£100B+
total addressable market across movement disciplines globally
Live
working product — studio, phrase analysis, voice coaching, all functional today
Reflect
self-reflection journaling — your AI coach learns from how sessions felt, not just how they looked
The problem · Closing the practice gap
"Millions practise movement alone — without real-time feedback or guidance."
With private coaching costing £80–£150 per hour, expert correction is simply not accessible. More people are training at home than ever before. Subtle errors go unseen. They compound. They become injuries.
This is not a niche problem. Hundreds of millions of people across dance, Pilates, yoga, fitness, amateur sport and rehabilitation face the same gap every single day.
01
Daily reality
Millions practise alone — so subtle errors not only go unseen but are unwittingly reinforced, session after session.
02
Consequences
Repeated mistakes obstruct progress, cause students to plateau, and increase injury risk from unsupervised repetition.
03
Access barrier
Private coaching costs £80–£150/hr. Current fitness apps don't offer full-scale live feedback, if any at all.
04
The gap
Class–correction–practice–mistake–repeat. The most important learning phase receives zero professional guidance.
The solution · Instant guidance, anywhere, for safer and smarter practice
AI that reads movement as connected sequences, not snapshots.
SupaPoseAI uses advanced AI to analyse the body and deliver real-time voice guidance during dance, Pilates, fitness or rehab practice. Progress is tracked over time — turning invisible improvements into clear data. No mirrors. No guesswork. No waiting for the next class.
01
Camera Capture
Advanced computer vision tracks 543 landmarks — pose, face, and hands simultaneously — in real time from your device. No wearables. No upload.
02
Temporal Analysis
AI reads movement as connected sequences, tracking velocity, control, coordination and transitions across full movement phrases. Not isolated frames.
03
Live Voice Coaching
Immediate spoken corrections deliver guidance without interrupting your flow — informed by a professional principal dancer.
The experience · Train smarter, move better, go further
Six ways Supapose makes you better.
Whether you're a ballet student preparing for a grade, a dancer recovering from injury, or an athlete chasing mastery — Supapose's AI movement coaching adapts to your discipline and goals.
Mastery
Build correct technique
Real-time AI feedback builds proper muscle memory session by session. Practise more without reinforcing bad habits — every rep counts in the right direction.
Reflect
Know your own progress
Log how each session felt — what clicked, what's still hard, how your body responded. Your AI coach uses your reflections to personalise future feedback and spot patterns you'd miss yourself.
Safety
Prevent injury
AI detects unsafe movement patterns before they cause damage — flagging misalignment and overextension in real time. Practise more. Worry less.
Rewards
Earn badges, track milestones
Gamified progression marks every step of your journey. From first pliés to advanced variations, every improvement is recognised and celebrated.
Community
Find your people
Community hubs connect you with dancers at your level. Share progress, celebrate breakthroughs, and find your tribe — wherever you are in the world.
Flashmob
Move together, anywhere
Community choreography challenges let you learn a shared piece and perform it together — across cities, countries, time zones. Movement as connection.
The market · A massive opportunity hidden behind one behaviour
Hundreds of millions practise movement without feedback.
Ballet is our beachhead — the hardest discipline. If the model works for ballet, it works for golf, pilates, yoga, martial arts and fitness. One core engine, applied everywhere.
TAM
£100B+
Everyone improving physical movement: fitness, dance, Pilates, sport and rehabilitation globally.
SAM
£3B+
Users and institutions seeking accessible, technique-driven training without expensive private coaching.
SOM
£15M+
UK early adopters (B2C and B2B studios) scaling to a globally scalable platform over 5 years.
"We are building the global intelligence layer for human movement. Where cameras become intelligent coaching systems. Where movement is understood, not just recorded."
The team · Why us
The engineer and the principal dancer.
Maks's technique and professional judgment are not a licensed dataset — they are a co-founder's expertise, permanently embedded in the product. That is not replicable.
VB
Vix
Co-Founder · CEO · CTO
AI engineer and founder of Airtisan Ltd. Three years building React/TypeScript production systems. Founded Honest Invoices — HMRC production-approved SaaS. MA in Business (Quantic). Former mathematics and English teacher. Dancer.
MZ
Maks Shpachynskyi
Co-Founder · Artistic Director
Principal ballet dancer from Ukraine. Trained in the Vaganova tradition — the world's most rigorous ballet pedagogy, producing Nureyev, Baryshnikov and Makarova. Maks is the ground truth. His teaching voice is the coaching voice our users hear.
"Supapose brings the power of elite coaching to everyone. Because better movement means better lives."
